About
The Inspiration
The V.I.PUP Collection was founded by a happy Pomeranian boy named Denim, born in the metropolitan city of Atlanta; Denim moved to Nashville with his Mom at 9 months old. Desperately needing to replenish his outgrown wardrobe to incorporate the sophisticated pup glam that had become his signature style, Denim became the inspiration to create The V.I.PUP Collection. From style to wellness, the brand creates an experience for the companions that bring us love and happiness.
The Brand
The V.I.PUP Collection is a high-fashion dog boutique. Our fine products are designed to embellish your pup’s sophistication and unique personality. With a keen focus on comfort and style, we design elegant and innovative accessories using the finest handcrafted vegan leather and beautiful custom-designed hardware. We have exclusive and chic selections from our very own signature Denim Victorian Collection, eco-friendly bio-degradable waste bags, an all-natural luxurious spa line, and a top-tier selection of healthy treats to keep your pup happy and at optimal health.
The Story - The Denim Victorian Collection
From ideate, concept, to manufacturing, The V.I.PUP Collection launched the first Denim Victorian Collection trim 88 & Gold in 2022. The product line includes 5 signature products: the gold button-up harness, collar, dog carrier, leash, and a waste bag holder. The collection is chic and thoughtfully designed using our vegan approved microfiber leather blended and handcrafted to the highest caliber. Our signature light gold “VIP” charm gives a beautiful contrast for a sleek aesthetic finish. Its name is vastly from Denim, the lively Pomeranian boy, the four paws behind the brand and Queen Victoria who became smitten with the Pomeranian breed while visiting Florence, Italy in the late 1800’s. Queen Victoria found her first Pomeranian boy named Marco in 1888 during her first trip to Florence. The Denim Victorian Collection trims are exclusive to both Denim and the Pomeranian history.
The Founder – Designer – Owner
Brittany S. Carter
Brittany is a first-generation African American designer and entrepreneur who holds a B.S. in health administration with a concentration in health management and a M.B.A. in business accounting. Her corporate skill set provided the foundation to lay the groundwork to create and embark on something she is truly passionate about, Dogs. In 2017, Brittany became a dog Mom to her sweet Pomeranian boy, Denim when he was only 9 weeks old. As a first-time dog mom, desperately seeking an ultra-fashion look to match Denim’s style, she set out to create her own trendy line for pet lovers. Her visual was imbued with sophistication, exclusivity, and prestige. Beyond her designs, Brittany is about spreading her love throughout the pet community and bringing our companions closer together. She has reimagined the dog fashion industry with the utmost attention to detail for the discerning pup and their owners. Brittany proudly wears her dog mom badge and takes her pooch everywhere she goes. Brittany further envisions the V.I.PUP Collection as a golden window of opportunity to make an impactful contribution to educate and inform dog parents about nutritive ways to feed, nourish, and maintain the wellness and livelihood of our precious companions.